Likealittle.com is an anonymous flirting platform created in October of 2010 by Stanford grad student Evan Reas along with his two housemates, Prasanna Sankaranarayanan and Shubham Mittal. The site targets college campuses and allows students to post messages about people they see, whether they are acquaintances or not, and let them know how they feel. It is similar to writing secret admirer notes, but online with a location and description of the person. Belmont has already developed a consistent community on the site!
It seems Generation Y is seizing entrepreneurial opportunities like never before. Reas, CEO of the site at the age of 26, is one among numerous young entrepreneurs creating social media and online-service start-ups (Facebook, Groupon, Foursquare, Etsy, just to name a few). It is amazing how passion and innovation can pay off.
I spoke with Reas briefly via Skype about the creation of Likealittle and how he plans to turn anonymous flirting into a business. He describes how the site spread, now reaching over 600 college campuses, and discusses the importance of privacy and anonymity. Here is a short clip of our conversation! (Flip cam quality)