One of the most challenging tasks in any creative process, whether writing a book, shooting a film, or recording a song, is distributing that final product. Unless you are working on a studio franchise film or strike up a publishing deal for your new book, the thought of making millions off your creation seems unrealistic.
Media expert David Mathison analyzed the distribution struggle in his book Be the Media. He demonstrates how you can “create and accelerate your message… your way” by focusing specifically on different outlets such as music, radio, books, video, film, etc.
While speaking with students at Belmont University, Mathison revealed he sold the first 5,000 copies of his book through Twitter before the book was even released. Talk about accelerating a message! If he can distribute that many copies through pre-sale on a social media platform, then the same is possible for a video.
It is nearly impossible for independent filmmakers to find traditional distribution, but that should not be a barrier. One new company, Casmiro, has given filmmakers a place to upload videos and sell them online through social media sites like Facebook and Twitter. This new form of “profitable self-distribution” allows you to “create a lucrative, brand oriented online distribution channel that increases your exposure without signing rights away or paying ridiculous distribution costs.” You can price videos however you like and pay a small monthly fee for the services provided. It is quick, cheap and environmentally friendly.
Having trouble getting your video started? Kickstarter, created in 2009, allows you to set a financial goal and raise money for your film through donations. However, no money is exchanged unless the goal is reached.
If you have an idea, just run with it. If you utilize new sites like Kickstarter and Casmiro, insufficient funding is not an excuse! As Mathison told Belmont students earlier today, “if anybody tells you you can’t do something, just do it anyway.”
