Communication is key to success in any industry but it is one of the most difficult skills to master. Today, I was privileged to hear from Roshini Rajkumar, a communication coach and author of “Communicate That!” She presented the IAP formula aimed at creating a powerful presentation, but it can really apply to any setting.
I- identify the intent of the presentation or interaction
A- analyze the audience before, during and after the interaction
P- powerfully perform by using your best communication assets
It is all about story-telling. When making a video or film, this formula is crucial! During pre-production, the team must first determine the purpose of the video. What story do you want to tell and why? Then, think about the type of people who will be watching your video. How old are they? Male or female? What kind of business do they work in? What are their interests? All of those questions will affect how the video is created and what kind of story it tells. Lastly, create the video in the most powerful way you know how, and make sure to market it effectively.
The IAP formula is solid groundwork for effective communication and can be used across many platforms. In reality, it doesn’t matter how wonderful and cutting-edge your video looks, the most important part is the story you are telling.